App Annie: Q1 global user app expenditures hit record high in epidemic situation

App Annie: Q1 global user app expenditures hit record high in epidemic situation
On April 8, App Annie, a mobile data research organization, released the global game index rankings for the first quarter of this year.Affected by the epidemic, users in the first quarter of the world spent more than 23.4 billion US dollars through the app store, which is the quarter with the largest user spending in history; new application downloads exceeded 31 billion times, an increase of 15% from the previous month, of which game applications accounted for 40%.App Annie said that China and the United States were the largest iOS markets in the first quarter and the two drivers of growth. Among them, arcade games are the most downloaded types on iOS, followed by action and simulation. In the Chinese market, the average weekly game downloads of the iOS store in February this year increased by more than 80% compared to 2019.The global hot game list in the first quarter showed that “Peace Elite” and “Glory of the King” became the top two mobile games in terms of user spending, which was also the first time that “Peace Elite” reached the top.In addition, the user spending ranking of “Sword and Expedition” rose to 34 to fourth place, and Lilith’s purchases received a positive return.In terms of monthly active user rankings, “PUBG Mobile”, “Glory of the King” and “Peace Elite” were ranked first, third and fourth, respectively, and gamers reduced their travels so that “Pokemon Go” ranked 4th to 9th.App Annie said that through more and more markets around the world, stricter social isolation policies are in place, and it is expected that mobile game downloads and average user spending will increase.Editor Xu Chao proofreading Liu Jun